Why a new venue?
I am excited to invite your participation at SDSC-UK, for the first time at its new venue at Telford International Centre.
This is the latest development in a journey which started with the Hereford Defence & Security Expo in 2017, and progressed through various iterations of the Three Counties Defence & Security Expo (3CDSE) at the Three Counties Showground in Malvern up to 2022.
For an event focussing upon cutting edge science and technology, it feels highly appropriate to move the event to the home of Thomas Telford and the birthplace of the industrial revolution.
Ever since 2017 we have been walking a tightrope, seeking to balance on the one hand increasing demand for exhibition space, and on the other hand the pleas from our loyal contingent of participators from 2017 onwards not to make the event too big.
Those participators report that they did more business in Malvern than they could do at London Excel and other big trade shows, the scale of which, they advise, can often make engagement with key contacts difficult. They were clear that quality of attendees rather than numbers is the important factor, and an event attended by all of the principal participants in the Special User group of the UK Defence & Security sector was unique.
However the event had rather outgrown the original venue at Malvern which was originally built for agricultural-related purposes. Telford is a modern purpose built exhibition centre with far more in terms of facilities suited to our increasingly sophisticated requirements. We can achieve managed and contained growth of the event, as well as break out events and private meeting facilities.
There are 3 hotels on site and several other hotels within walking distance or a short drive of the venue, plus extensive on-site car parking as well as space for external exhibitions.
The Telford International Centre is a family owned and operated venue. We wish to thank them for their warm welcome and incredibly helpful attitude, and we know they share our determination to provide an outstanding experience to all participators in the convention.
We are confident that our customers will agree after experiencing this venue that the convention has found the ideal location for further development of this event.